Todd M Zimmerman
DESIGN
I Do Print.
I am an art director with a passion for clean typography, crisp lines and color play.
I enjoy finding inspiration for my work in the world around me. I design for a variety of platforms including magazines, advertising, branding, marketing, annual reports and newspapers.
Magazines
Let's do glossy
Going glossy, painting a visual picture with
a smaller canvas but needing even bigger impact. As an experienced art director and project manager, I bring to the table the ability to create dynamic visuals for
multiple formats.
Advertising
Selling the message
Turning up the volume isn’t enough -
it takes smart choices. I design ad campaigns with the desired message
in mind, often coming up with the copy myself, but always keeping the client’s needs first.
Branding
Reaching your audience
It takes the right approach to get the right response. Being focused on the target is crucial. I achieve results by creatively utilizing the tools at my disposal - color, charts, visual themes, photography - it’s all in play to reach the audience.
Promotional
Getting
creative with the message
Bold images, type play and illustrations to keep the reader engaged, interested and wanting more.
Editorial
Telling a story
Any editor will tell you that the goal of a well-written article is to hook readers with just a few paragraphs, but I will tell you the goal of a well-designed newspaper presentation is to entice readers before they even read a single word.